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As it prepares to celebrate its 90th anniversary, Fendi is fusing its image with a beloved symbol of Rome—and it’s an impressive and imposing one at that: the Palazzo della Civiltà Italiana.

The project to transform the 75-year-old, never-occupied structure, which features six stories of symmetrical arches and is nicknamed “the Square Colosseum,” into new corporate headquarters for Fendi’s 450 employees was spearheaded by chairman and chief executive officer Pietro Beccari. “It was my dream to reunite all employees under the same roof, but the square footage available around town remained a problem,” said the executive during an exclusive tour of the site, due to be officially unveiled during a special event at the end of September or early October.

The striking 205,200-square-foot structure perched on a hill with a panoramic view of the Italian capital is a statement in theatricality, its grand scale and location contributed to its neglect over the years—until Fendi stepped up. Renovations to the travertine marble palazzo will be completed by the end of the year to welcome employees who currently work in two offices in the city separated by a 30-minute drive. The house’s archives and its fur atelier will be located on the lower floor, while a 10,800-square-foot exhibition space on the ground level will hold art, history and design installations open to the public, as well as a café and bookshop.

The Palazzo della Civiltà Italiana, designed in 1937 by architects Giovanni Guerrini, Ernesto Bruno La Padula and Mario Romano, was inaugurated in 1940 and was meant to be a gateway from the coast to the city as part of the international Expo of 1942—which never took place because of World War II. “It’s symbolic that the palazzo will be officially unveiled in September at the same time as the Expo in Milan is taking place,” said Beccari, referring to the event that runs from May to the end of October.

Fendi inked an agreement in 2013 to rent the building for 15 years, renewable for another 15, and started working on the space in July 2014. The structure was “an empty box,” noted Beccari, as it was incomplete and had barely been used since the war, although in June 2013 Giorgio Armani held his One Night Only event in part of the palazzo. The exteriors did not require any significant renovation, but the interiors needed to be reformatted for office purposes.

At Palazzo Fendi on Via Condotti in central Rome, the former offices will most likely be converted into a center of cultural interest and the flagship is slated to expand onto a third level that will include a space dedicated to VIP customers.

Credit WWD

Brava

 

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Gail Smith-Peterson

Saturday’s “Designing with Vintage” with Gail Smith-Peterson
Vintage Flatware

The most traditional month for weddings is June. Couples will be choosing the special gifts they hope to stock their new homes with. In the past picking a silver pattern that could be added to over the years was a tradition. A lovely idea if the budget allows. For today’s weddings there might not be a budget for those beautiful gifts. Something more practical may need to be put into the mix instead. However vintage flatware is a perfect option. Sign up for Second Shout Out's Wedding + Gft Registry, make you gifts special with one of a kind items.

Join Now for Second Shout Out's Wedding + Gift Registry

This first photo of heirloom pieces are from my family, I have sets that I mix together and I love finding vintage pieces as well. Some are over 100 years old.

Above - A set of 3 small sugar spoons with initial “B” for Bride (found at Second Shout Out), would be a sweet token for the bride to give to her maidens.

Above you can find these wonderful mixed vintage flatware sets at Second Shout Out.

Above this wonderful Industrial Loft Pan can be used for your silverware - found at Second Shout Out

 

Patterns can be classic, English, French, Victorian, Deco, Modern etc. I love the horned handles mixed in too. Gorgeous vintage pieces more then you could dream of.  Mix and match them. Already monogramed in every combination imaginable. Here’s my idea, it would be fun for the wedding couple to decide on the initials and style and let the guests find what they would love to gift them.  A special surprise to cherish, also a wonderful memory for the presenter to share the story with the couple where and how they found the pieces.
Patterns can be classic, English, French, Victorian, Deco, Modern etc. I love the horned handles mixed in too.
 

My design tip: The Groom and Brides families could pass on silver from each side. It’s a wonderful keepsake for the new couple to cherish and then pass on to their future children someday.

Let’s have a beautiful first weekend of June everyone.
xo,
Gail
TEAM & Lifestyle Vintage Contributor
Visit Casual Loves Elegance Store at Second Shout Out 
Photo source: Photos 1,7 Gail Smith-Peterson
2,3,4,5,6 Pinterest
8 and 9 Photos are Products Founf at Second Shout Out

 

 

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Second Shout Out

It feels like Summer though officially starts June 21st. There are 193 days remaining until the end of the year. Not that we want to know this - clock time is flying.

This day usually marks the summer solstice in the northern hemisphere and the winter solstice in the southern hemisphere, which is the day of the year with the most hours of daylight in the northern hemisphere and the fewest hours of daylight in the southern hemisphere. Let's celebrate with lights.

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Gail Smith-Peterson

Saturday’s “Designing with Vintage” with Gail Smith-Peterson
Midwest Field Report
Each spring I travel to the Midwest and find new places to shop for vintage items for my home renovation and decor. This year I promised myself that anything that I couldn't fit into my suitcase was off limits to purchase. That took discipline on my part. Though I took these pictures of some of the objects that I had to refrain from. Seeing them again in my photos makes me wonder who was the lucky shopper who brought these home.

Flea markets are so much fun but if the seller can’t ship then it rules out those large object. Here at second shout out shipping is easy and there isn’t any worry if the item can be sent.

My design tip: Have a shipping plan.
Enjoy this last weekend of May.

xo,

Gail
TEAM & Lifestyle Vintage Contributor
Visit Casual Loves Elegance Store at Second Shout Out
Photo source: All photos by Gail Smith-Peterson

 

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Second Shout Out

"With each garden, with each project we are going deeper into the understanding of ourselves. As in life, we take courage to move forward from our own image of what people think we are or in fact what we believe ourselves to be." ~ Luciano Giubbilei

Luciano Giubbilei is a landscape design practice that focuses on the development of its work based on close and constant dialogue with architects, plantsmen, craftsmen and selected specialists on a wide range of projects, from private gardens to rural landscapes through to institutional spaces. Collaboration has always been at the centre of our design development; instead of designing with a singular vision, we relish the spirit of collaboration. It is that which pushes our creative process harder and harder, moving us from our familiar language.

Known today for the understated elegance and serenity of our gardens, defined by light and influenced by the classical Italian design heritage of proportion and balance. They are developed through the exploration of spacing, rhythm and the repetition of single elements. Our motivation is to create timeless spaces, multi-layered environments where culture and nature are in close communication. Our approach is constantly evolving, both in response to individual clients and to the unique site characteristics, to forge an emotional connection between the place and the people, valuing local materials and expressing our desire to connect people to nature not merely through plants and flowers but through the spacial arrangement and its beauty.

 

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Second Shout Out

Happy Memorial Day. A celebration of Westport Connecticut Parade today.  Wishing everyone a wonderful day.

BBQ and Picnics are in the air today.

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Second Shout Out

A warm welcome to Memorial Day Weekend.  We thought these Shingle Style Summer homes were a perfect way to start off summer. AD is featuring these homes from the  beautiful East Coast, known for shingled homes. One is overlooking the water on Nantucket another is in the Southhamptons of New York, East Quogue, New York and finally Long Island.

We are wishing you all a wonderful start for Summer and a Happy Memorial Weekend.

 

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Second Shout Out

In decorator Pedro Espírito Santo’s frescoed Lisbon, Portugal, salon, an 1860s Orientalist painting is flanked by foil bouquets. The gilt-wood fauteuil is antique, the cocktail table is Asian, and the needlepoint carpet was custom made

Espírito Santo and Marta Amaral, a feng shui consultant who often works with him, in the dining room

In the salon, a Chinese mirror painting overlooks a Victorian sofa as well as a 19th-century lamp atop an Empire pedestal table from the Ricardo do Espírito Santo Silva Foundation.

A large canvas by Paulo Damião is mounted above an 18th-century Portuguese demilune table and an Art Deco lamp in the living room.

A sitting room that also serves as a guest room features a circa-1890 Italian painting of a Native American and a pair of Scottish landscapes; Espírito Santo designed the chair.

In the dining room, Victorian side chairs and vintage bergères surround a mahogany pedestal table atop an Aubusson carpet; a leafy light fixture centers the ceiling, though Espírito Santo prefers to dine by candlelight.

Keeping watch over the kitchen are a 17th-century statue of Saint Francis of Assisi (far left) and a 19th-century Italian porcelain figure (on the marble island); the decorative tiles are 18th-century azulejos.

Antique Portuguese chairs are grouped with a bamboo table and a 19th-century sideboard in the kitchen’s breakfast area; the portrait is English.

A room that was decorated with trompe l’oeil swagged draperies in the 18th century has become a bath; the chair and table are both Portuguese.

In the bedroom hangs a large painting by Pedro Espírito Santo; he also devised the headboard and the carpet, the chair is a French antique, the corner cabinet is 19th century, and the French lamps are made of painted glass.

The designer in his studio.

 

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Second Shout Out

The Epic Wedding Location, Ribbon Chapel is a wedding venue designed by architect Hiroshi Nakamura whose beautiful creation brings out the romantic in all of us. Located at the Seto Inland Sea Resort in Japan, the building rises above the trees with criss-crossing spiral stairs that softly come together at the top. This is appropriately symbolic for an event that’s centered around the journey, bond, and the uniting of two lives and families.

The modern-yet-minimal looking exterior plays with our perception, and the strands look as though they are floating on their own. Thanks to its transparent interior, the stunning effect not only adds to the building's aesthetic value, but is the way that the structure supports itself.

There’s the belief that it’s bad luck for the couple to see each other before the ceremony, and Ribbon Chapel seems to have planned for this superstition. Each person can climb or descend the stairs separately and out of sight, therefore keeping their good luck intact. Guests can observe the union from the yard below and later take in the view of the Setouchi Sea at the observation deck at the top of the chapel.

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Gail Smith-Peterson

Saturday’s “Designing with Vintage” with Gail Smith-Peterson
Cottage Fresh
Even the tiniest of cottages is endearing. A cottage is a place to relax and have only a few things to furnish the space. There is always flowers, painted surfaces, usually white and a window or door that lets the quiet breeze in. Slip covers are a practical and lovely idea for cottage furnishings.

 

Tomorrow is Mother’s Day…. Still not to late!

Shop for this Vintage Mother's Cup here at SSO

 

My design tip: To lighten up your space for summer, think cottage fresh. Simple and cozy.

Happy Mother’s Day!

xo,
Gail
Team & Lifestyle Vintage Contributor
Visit Casual Loves Elegance Store at Second Shout Out 
Photo source:Pinterest

 

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